With a new generation in tow and a startling new sound, Morning Musume '17 are looking pretty damn impressive in their latest release. In both sound and look, BRAND NEW MORNING might just be able to stand the test of time. Aggressive, assertive, and downright powerful, this is one debut that has left people impressed since its preview days.
It's the dawn of a brand new era, so let's get excited!
Standing as the 63rd single from Morning Musume overall, as well as the first for former Kenshuusei members, Kaga Kaede and Yokoyama Reina, BRAND NEW MORNING is one heck of a surprise attack from Hello! Project's flagship group. With its confident sound and mesmirising MV, it feels similar a phoenix reborn in the flames after so many other releases that lacked oomph and drive. It's a welcome change, something many of us have been waiting for, and I'm happy to say that it seems this one is a majority favourite! Woohoo!
I mean, who wouldn't like it? It's fun, kick-ass, entertaining, easy to sing along with, and it makes you want to dance! It feels like one of those rare, flawless debut releases for H!P's latest power duo. In general, it just feels like a memorable debut, period. The only thing that would probably stop most people from loving this is, of course, the fact that Masaki's kind of void, here.
Thing is, you can't help that - she was on hiatus before production even began, and it would be highly unfair and downright cruel to expect her to come back just to do work, for our gratification. I am just thankful that she's feeling better and has the strength to work again.
Despite the lack of Masaki, however, I still believe this is a solid release. Morning Musume look and sound better than ever, and throughout, they are fierce and present. What more could you want? It is truly the dawn of a brand new era, and I can't wait for the 13th gen to show just what they are made of beyond their debut. But for now, let's take a look into the promising new stars of Morning Musume '17, and look at what they can bring to the group as they are now.
Let's dive in, and see what this new generation is all about!